We made ours... just a little bit harder to find. Untwirl your moustache. And brush away your latte foam.
We're hiding cassette tapes containing unreleased music across North America for adventurous music fans to find and hide again in a new location.
Every unique tape gets you special access to a free track. Never released. That's right Hipster, you never heard of this.
Africano-serving coffee shops, gin bars, moustache clubs, long-board shops. Re-hide your tape to catch a hipster and help bring back rock.
There have been even more questions from our own team about this project than you could ever imagine. It never stops on our side. And really, if we want Hipster Bait to continue to evolve, the WTFAQs will never stop.
So we have spent a few minutes thinking about what some of your questions might be. Below are what we came up with.
(we'll call you 'baiters' - until you master it.)
(you're known as 'the bait')
What if I decide to keep the cassette I find?
What if I can't find a cassette?
Why do you only accept unreleased songs?
Why is Hipster Bait only for rock-related music?
Why is the band anonymous for the first six weeks?
Where can I hide a cassette?
Can I play these cassettes?
Can I add my own cassettes to the game?
What if I record my own song over the Hipster bait song on a Bait Cassette?
I didn't get my (fill in the blank) badge! WTF!
My Bait Cassette was flagged and I KNOW it's there!
A lot of the artwork in this game is pretty dark. Why is that?
When can I release my song after I have been added to the game?
Nobody is finding our Bait Cassettes, can I promote that we're in Hipster Bait?
My music is not a form of rock, can I submit a song anyways?
Who judges the music?
What happens after the six weeks?
Can you recall all of the bait Cassettes with my song on them?
Is my music protected?
Why be Hipster Bait? Think about it. Maybe you're undiscovered. Your music is no longer the mainstream. You want to be found? Why not be found by the people who are actually, literally looking for you. Yep, this is a game. But it's your game. We are not hiding Beyonce's latest track, we are hiding your latest track. And to who? To an audience who wants your kind of music. You don't have to write a pop song for the radio here. You don't have to pull punches.
The rest is for once, in this watered-down genre, songs that actually kick ass. Rock music is not dead. All across the world great rock music is written, performed and recorded. But where can you hear it if you can't access the artist? We say: on our platform. We are not looking at the length of your song. We are not tracking hooks.
We are not going to see how many Facebook fans you have. We are not going to give a shit if you are accessible to a mass audience. All we want from you is heart.
Send us your original unreleased song to get started. Submit your song here.
A chance to be a part of a digital/analog music experience. Hipster Bait is just that, an experience. Using geocaching technology, music fans search for songs following Hints and clues in the real world using their mobile devices. Then they are rewarded for re-hiding the music in a new location for others to find.
As an artist you can see how your Bait Cassettes travel and are discovered through a dashboard. You can collect a mailing list of new fans. Plan tours based on the places your song is rated highest or has been found the most.
Once your band has completed the six weeks of anonymity, you will be announced to the Hipster Bait community. You will now have a profile page on Hipsterbait.com where fans can learn all about your rockdom.
Hipster Bait has a team of music industry veterans, transmedia creators and tech experts who serve on our Board of Advisors. They work with our internal team to keep our project as baitable as possible and fun. Plus, they get all access passes to Hipster Bait events. And likely drinks.
Alfie Williams is a seasoned music executive and has worked for top music companies all over North America. His roles included General Manager of Cordova Bay Records, over fifteen years in the promotion department at Universal Music Canada's Vancouver office and the Marketing & Promotion Manager for Penta Records, Parallel One Records and A&M/Island/ Motown Canada.
Alfie is currently the Vice President of Promotion (Western Canada) for Frontside Promotions. Frontside is Canada's most successful music promotion firm.
Alfie Williams and Hipster Bait: Alfie Williams has expressed a keen interest in Hipster Bait since our beta launch in September 2013. He recently joined our Board of Advisors and anxiously awaits the green light to help introduce Hipster Bait to top industry partners.
An Emmy®-winning experience designer, Steve Peters has worked on some of the biggest and most innovative interactive experiences that exist. Currently at Google's Niantic Labs, he's also co-founder of No Mimes Media and hosts the StoryForward Podcast, a show about the future of entertainment. Projects he's worked on have won an Emmy®, Cannes Lions Grand Prix Awards, SXSW Web Awards, and Webby Awards.
Previously, Steve was VP of Experience Design at Fourth Wall Studios, where he worked on projects like the interactive web series, Dirty Work, and 6 Minutes to Midnight (for the feature film Watchmen). Prior to that, he worked at 42 Entertainment on projects including Why So Serious? and its accompanying SDCC 2007 viral experience (for the feature film The Dark Knight), for which he was Experience Designer. In 2003, he was on the team behind the indie alternate reality game, Metacortechs (The Matrix), which continues to be the largest fan-fiction ARG to this day.
Steve Peters and Hipster Bait: To date, we have spent the last few months in game design sessions with Steve Peters in our Victoria office, where we have worked through and architected the storytelling elements and crafted the experience design.
Judd Vinet, currently the VP of Technology for Bet Smart Media, is an acclaimed software engineer who has been writing code for over 20 years. Judd is a frequent author on, contributor to, and advocate of open source software. He is the author of Arch Linux distribution, now one of the 10 most popular Linux distributions worldwide. He has also authored an expense-tracking platform, an RSS aggregator, an MVC web framework, and a port-knocking system.
Judd and Hipster Bait: Judd has a long-standing history with the core team at One Net, having worked on several large projects alongside the team over the past 10 years. Judd has a passion for music and has been contributing in an advisory capacity on major tech decisions. He will continue in an advisory capacity and will provide hands-on support as needed.
A little group we've always been... and we've been working together on this project for over three years now. Our goal: to bring back dangerous rock and roll, one hipster at a time.
Most of the work has been done in our off time - with little or no budget. Like an indie band we have pushed past obstacles and taken our creation to the streets, tested on unsuspecting strangers and grown along the way. It was a pretty big idea that over the years has become a mother fucking big idea. Thankfully, FACTOR Canada liked it and has given us some funding. Whew! Thanks, Canada.
For ten long years, Michael Tension toured across Canada with his band, Jeffery Sez, who signed a record deal with Cordova Bay Records (2002). His band toured the country and was featured on Much Music, as well as local news stations across Canada. Over the last decade, Michael has worked in the advertising industry as a Creative Director and designer for a number of agencies: The Black Press, Copeland Communications and One Net Marketing. If you've seen the hit show PORTLANDIA, you've already seen his work. His typography was used in the show, as well as downloaded over 3 million times on the Internet. Michael is a co-conceptor of Hipster Bait, and if you can't tell yet, the inspiration for the project. To date, Michael has managed to design the entire beta application, including 90 tape covers. He also hand-dubbed the first 350 tapes! Michael is dedicated, passionate and his creative talent and industry knowledge will be a great asset to the creative and management team.
Nicole is a seasoned digital producer who has directed all of One Net Studios' transmedia projects to date, and she is a co-creator of the Hipster Bait concept. She also has experience creating content and directing technology development for commercial Fortune500 companies, including Google, Thomson Reuters and Intuit. Nicole is apt at business development and gave the winning pitch at Merging Media 2013. She is no stranger to raising funds for film and digital projects, managing to help obtain grants and funds from organizations that include The Knight News Foundation, The Fledging Fund, Tribecca Fund, Sundance Institute, BC Ventures, Mitacs, Kickstarter, Indiegogo, Alberta Council for the Arts and the Canada Media Fund.
Dylan is the co-founder of One Net Marketing. In 2007, he left his post as Account Director at ValueClick Inc, one of the world's largest integrated online marketing companies, to create One Net Marketing. Prior to founding One Net Marketing, Dylan executed multi-million dollar digital customer acquisition campaigns for clients such as RealNetworks, CBS, Expedia, Verizon and Adobe/Macromedia. He is an expert in digital strategy, SaaS product development, conversion optimization and cross-channel media buying.
Well, for starters, a head start. You'll get in the game in the order you sign up. Are you #55? or are you #3002? You won't know until we start.
But there's always perks of being someone's first, amiright? ;)