Find the Bait,
hear the tune,
reset the trap.

We called our game Hipster Bait because it was made for people who like to discover new songs before anyone else. People like you. Yeah, we just called you a hipster. We’re not here to judge, though. We’re here to bring back Rock & Roll!

Sign up for Bait Mail to get early access.

We’re working hard to launch this year. Sign up to keep in the know and earn early access swag.

Search for songs near you

Dive bars, coffee shops, cemeteries, public washrooms… music really is everywhere. And we’re not talking about the sweet sound of the wind in the trees. We’re talking about rock ‘n roll, baby.

Find a song and play it

When you’re close, you’ll see the Cassette appear on your phone screen. Tap it, and it’ll automatically arrive into your Cassette Box. Go on, try it.

Critique that shit

And don’t think about leaning on your biases. Songs are anonymous for their first month in the game—you won’t know who to Google! Not that you’d ever base an opinion on what other people think, right?

Think of an even better place to re-hide it

Leave a badass hint (write a clue, snap a pic) for the next person to find. Or keep the cassette for a few weeks and hide it after you know who the band is. The further away, the better. We’re trying to infect the world with rock.

Search for songs near you

Dive bars, coffee shops, cemeteries, public washrooms… music really is everywhere. And we’re not talking about the sweet sound of the wind in the trees. We’re talking about rock ‘n roll, baby.

Find a song and play it

When you’re close, you’ll see the Cassette appear on your phone screen. Tap it, and it’ll automatically arrive into your Cassette Box. Go on, try it.

Critique that shit

And don’t think about leaning on your biases. Songs are anonymous for their first month in the game—you won’t know who to Google! Not that you’d ever base an opinion on what other people think, right?

Think of an even better place to re-hide it

Leave a badass hint (write a clue, snap a pic) for the next person to find. Or keep the cassette for a few weeks and hide it after you know who the band is. The further away, the better. We’re trying to infect the world with rock.

Discover the new tracks first

Some of the artists who’ve had songs in Hipster Bait.

Grunt Muffin

Edmonton, Canada

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Front of the Coyote

Etibicoke, Canada

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The Fillmore Girls

Portland, USA

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Where were we?

  • Collect points

    Make your way up in the Charts by becoming a serial hide-and-seeker

  • Earn badges

    Get creative, be rewarded. You never know when you might earn a badge! You’ll just have to start playing and see for yourself.

  • Hear it first

    Bands give us unreleased singles only. You can’t hear these tracks anywhere else.

  • Get in the know

    Let artists add you to their email lists (if you want) to stay informed on the latest and greatest from your new fave bands.

The ‘Holy Grail’ of Hipster Bait.

We’re not talking about Jesus’ pimp cup—we’re talking about real, physical cassettes that you can play in your vintage tape deck of choice.

Yes, a limited number of legit cassettes have been hidden across the continent. They’re a little harder to find. Will you be among the lucky few to discover one of these coveted treasures?

We won’t even blame you if you keep it.

Learn more

Go on, get it.

Rock & roll ain’t gonna save itself…

Sign up for Bait Mail to get early access.

We’re working hard to launch this year. Sign up to keep in the know and earn early access swag.